Day: September 19, 2016

Digital Branding, The Signature Experience: Defining Expectations.

  “The Signature Experience” describes the core experience that you want your customers to take away, their expectations and, most importantly, why and how it is special compared to your competitors. Your customers will always have their own opinions of your product or services and there is no way to stop them from telling their …

Digital Branding, The Signature Experience: Defining Expectations. Read More »

Digital Branding, The Harvest: Turning Followers into Paying Customers.

You reap what you sow, and this truth is evident when it’s time to turn loyal followers into paying customers. With so many people spending more and more time on social media and the internet, digital branding has become more relevant than ever before. While it traditionally took big and expensive events and mad organizational …

Digital Branding, The Harvest: Turning Followers into Paying Customers. Read More »

Digital Branding: Building Trusts With “The Welcome Mat”.

  Once your brand, company and products are known the next step in your digital branding plan is to get your products out there, turning curious customers into paying ones, and then making improvements to the ‘Digital Brand Grid’ (that is, the entire process of “Creating Value”). The Welcome Mat: Building Trust It can’t be …

Digital Branding: Building Trusts With “The Welcome Mat”. Read More »