Digital Branding: Creating Value.
Creating value is the ultimate directive of any business. High-value products and services sell themselves, and the profits gained increases the value of shareholders who then go on to fund future endeavours. Innovation and added-value services/products are just some of the ways to create value.
Take a look at the everyday items. Many of them we take for granted today. Most of us living the modern urban life probably could not imagine life without the mundane flushing toilet – but just as recent as over a century ago, flushing toilets were something of a novelty.
As the industrial revolution steamed on and made it cheaper and quicker to mass produce these thing-a-magik, marketers then introduced it to the world and the flushing toilet is now a mainstay item that everyone wants in their bathrooms. How’s that for value creation?
The process of creating value is made up of three (3) main steps we call (I) ‘The Vault’, (II) ‘The Avatar’ and (III) ‘The Premise’.
The Vault: Taking Stock of “YOU Inc.”
A metaphorical reference to objective evaluation of “You” (and the value “You” possess”) regardless of whether “You” are just an individual business owner or a gargantuan multinational corporation.
Because business is about having something that someone else wants that you are willing to offer up for a price. Crazy persuasion skills could probably convince others to buy stuff you have which they don’t really need, but that’s unethical and, more importantly, is another topic for another time!
So how does one go about deciphering “Your” value to the world? First, sit back, open up your (metaphorical) inventory, take stock of your skills and resources, and ask “Yourself” these 5 simple questions:
- What can I offer the marketplace?
- What experiences and assets do I have in my vault that could be of value to others?
- What kind of work tasks do you derive the most satisfaction from?
- What skills have I sharpened over the years?
- What are possible blind spots?
This piece is part one of a 9-part series taken from our proprietary Digital Branding program, “The Digital Branding Grid”, which covers the three core layers of marketing.
A) Creating Value.
B) Building Relationship.
C) Delivering The Solution.
Attend our free seminar and learn all you need to know about the Digital Marketing Grid!