Stay active in the Post-Covid retail market by leveraging Google Shopping to drive traffic and financial technology to increase conversion
On 7 April 2020, Singapore started a partial lockdown, which the Singapore government called a Circuit Breaker (CB), with plans to end it on May 4. This set of measures involved stopping school and most workplaces temporarily. Unfortunately, on 21 April, Singapore's Prime Minister Lee Hsien Loong announced that the circuit breaker would be extended by four more weeks until 1 June to strictly control the Covid-19 pandemic.
On 1 June, Singapore’s circuit breaker formally ended. However, restrictions will be progressively eased in three phases, starting on June 2 to ensure that Covid-19 cases are controlled. The announcement of these three phases meant that most businesses need to continue adapting and changing their operation methods.
Throughout these two months, we had seen how much COVID-19 has changed our surroundings and livelihood. From the way we consume things, occupy space, and communicate with others, the pandemic has compelled retailers to overcome their inertia and fully embrace the idea of going digital.
Going digital sounds easier said than done. But one should not fret, as we at iPrima Media have something to share with you that we found online. We hope that this will help you, especially if you run a business, to gear up for the new normal.
There is an upcoming webinar organised by Atome, a company providing a new way to pay by allowing consumers to split a bill into three equal interest-free installments, with no hidden charges or service fees. This webinar will be held this coming Friday, 12 June 2020, at 3pm (GMT +8).
The webinar speakers are: Ms. Cecy Qin – Industry Manager Google LCS, Dr. David Chen – CEO at Atome and former Professor NTU, and Mr. Shaun Ling – Managing Director at RenoTalk. They will be discussing insights into the Post-Covid Retail Market and Google Shopping.
They will also share with you:
- Marketing trends and opportunities in Singapore after the COVID-19 pandemic
- Tips of fully leveraging Google Shopping to drive traffic
- How to leverage new financial technology to increase sales revenue
Want to know a little more about our speakers? Here is a simple intro to them.
Ms. Cecy Qin
Industry Manager in Google Large Customer Sales
Over 12 years of digital marketing experience
Specializing in managing digital media business and operations
Prior to Google, she had two years of experience in building strategic partnerships with key publishers in Alibaba Group.
Dr. David Chen
CEO of Atome, former professor of NTU, Ph.D- University of Washington
15 years of experience in online business strategy
Founder of Rank No.1 Apps in SEA Region
Mr. Shaun Ling
Managing Director at RenoTalk
Owner of Singapore’s No.1 renovation forum & No. 1 multi-brand kitchen countertop online retailer in Singapore
Founder of #FYGHTS by iPrima Media, a digital agency for traditional businesses
This webinar is a great opportunity to learn from market insiders. You should not want to miss it if you want your business to flourish in the post-coronavirus era.
The details for the webinar are:
Date: 12 June 2020, Friday
Time: 3:00 PM – 4:00 PM (GMT+8)
Admission: Free (Limited seats available).
If you are interested, just click on the link below to register and secure your spot.