DIGITAL MARKETING BLOG
Follow our digital marketing blog for the latest growth strategies, trends, and action steps you can take right away to get better results and more sales for your business.
Mobile load speeds and mobile data usage say it all on why users to decide to drop or stay. Shortening human attention spans aside, the speed of mobile web browsing make or breaks user engagement in a big way. After all, nobody wants to waste precious time or...read more
In a move to improve profitability and cut back on wasteful spending, Dell Technologies will be cutting 2000-3000 jobs from its marketing, administrative and supply chain budget right after its acquisition of data storage company EMC Corp. Most of the layoffs...read more
Is Your Website stuck at page 2? Here's the 24 steps to get you unstuck! Read on... A wonderful infographic by DiggityMarketing.com [thrive_link color='green' link='http://www.iprimamedia.com/contact-us/' target='_blank' size='medium' align='aligncenter']NEED...read more
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” - Benjamin Franklin. We’ve all heard the story before of friends who get excited over the next 'Get-Rich-Quick-With-Internet-Marketing' secret that was supposed to turn their life...read more
It is the ultimate goal of any marketing campaign to produce sales, and online marketing is no exception. But it does have a few, yet significant, advantages and that is lower operating costs and the ability to track and analyse how a marketing plan is working....read more
It wasn’t a blind effort without thought or strategy, but neither did we expect our marketing video to hit 500,000 views within a week. So, naturally, we sat down to analyse what worked and what didn’t. Here are the top 5 factors we came up with that we think...read more
How are your landing pages performing?
Are they creating pathways to sales, or are they simply the end of the road?
If your landing pages aren’t generating enough sales, it is time to make some changes.
Here are 5 types of landing pages and some techniques that you can use to turn each into a high performance, converting machine.
Before beginning, a landing page is any web page your consumers land on when they take one of the following actions:
Clicking on a Paid Advertisement or Specific Search Engine Results
Following an Internal Link on Your Website
Following an Internal Link You Share on Your Blog
Following a Link Provided in Print or TV Ads
Following a Link to a Page on Your Website From Social Media
The purpose of your landing pages is to get customers closer to the point of the ultimate conversion, making a purchase. However, a good landing page should also be considered high performing if it helps customers further down the path by earning micro conversions. Here are some examples of micro conversions:
Downloading a Free Trial
Subscribing to an Email Subscription List
Agreeing to Be Contacted by a Sales Rep
Requesting a Quote or Demo
Downloading an eBook
Following on Social Media And Sharing Content
Of course, some micro conversions are more powerful than others. For example, it is safe to assume that a customer who has asked for a demo or quote, or has agreed to be contacted by a sales rep is further down the funnel than somebody who has subscribed to an email list. Similarly, downloading a free trial is more indicative of being closer to making a purchase than any social media activity.
Too much irrelevant information forces 62% of online shoppers to give up looking for a specific product or service online.read more
You have a SEO question…
You ‘Google’. You want to know the meaning of a word?
You ‘Yahoo’. You need to find the location of your interview?
You ‘Bing’. In any case, you get the drift.
Basically for every enquiry you have or solution you need, you turn to search engines that are so busy serving millions of users every day.
Most people who have basic understanding about the internet would have heard of SEO. Especially for now where everyone and everything is so competitive thus the importance of SEO upsurges. However, it has since become vital for every web master as well as business owner to grasp the true meaning of SEO and the potential it creates for every business.
So, why is SEO important? read more
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