DIGITAL MARKETING BLOG

Typically, I like to stay away from the comments sections. The worst offenders are found on YouTube, reading them is likely to frustrate and offend.

Function over form - the well-known adage states the importance of practicality over appearances. And when it comes to website design there’s absolutely no argument that usability and usefulness are key to its success. After all, users go to your website to peruse the...

The amount of data on the Internet doubles every two years and it’s becoming a tangle of info. This is why search engines like Google aggressively developing its web crawler algorithms that emphasize giving its users more relevant information and ranks websites based...

  "Orcs do not win by default" - Matt Easton, Scholar Gladitoria. It's quite normal to think that more is ALWAYS better, especially if you're a paying customer and/or are anxious for results. Regardless of what the left-overs of our hunter-gatherer instincts tell us,...

  “The Signature Experience” describes the core experience that you want your customers to take away, their expectations and, most importantly, why and how it is special compared to your competitors. Your customers will always have their own opinions of your product...

You reap what you sow, and this truth is evident when it’s time to turn loyal followers into paying customers. With so many people spending more and more time on social media and the internet, digital branding has become more relevant than ever before. While it...

  Once your brand, company and products are known the next step in your digital branding plan is to get your products out there, turning curious customers into paying ones, and then making improvements to the ‘Digital Brand Grid’ (that is, the entire process of...

The Loop: Social Signals One of life’s greatest social secrets is to always “be in the loop”. Defined by the Cambridge Advanced Learner’s Dictionary & Thesaurus as “to have or not have the special knowledge or power that belongs to a particular group of people”,...

  The Beacon: Putting Yourself Out There In every sense of the word, the next step is to make yourself into a shining beacon of hope for your target audience. Getting noticed for what you are and giving them a way to get in touch with you is crucial to success and...

  So you followed our three steps for “Creating Value” and now have a great product that you *know* will be the catalyst for your explosive entry onto the Forbes 100 (hey, it’s ok to dream). But no man is an island. So until humanity decides to reinvent itself through...

  Digital Branding, The Premise: Why You? "The Premise". The contextual significance of your product and/or services that you are/can offer AND what you will receive in return for those services. The “current circumstances” surrounding you and your audience that would...

  Digital Branding, The Avatar: Who do you serve? Next up in our digital branding series is "The Avatar". Derived from ancient Hinduism, “The Avatar” is our analogy referring to the "manifestation of characteristics of the ideal customer” for your products and...

  Digital Branding: Creating Value. Creating value is the ultimate directive of any business. High-value products and services sell themselves, and the profits gained increases the value of shareholders who then go on to fund future endeavours. Innovation and...