WordPress is, by far the most popular open source Content Management System (CMS) up to date. It is approximately used by 75 million websites worldwide!
WordPress is designed to take the complexities out of the way, and even a novice can set up a website using WordPress within a few hours.
On top of that, WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.
As easy as it sounds, you might also want to check out the tips and tricks to fully utilize WordPress for your website. Here are some tips and tricks that you should follow.
Make It Simple
Something new and unknown to us might be scary and complicated at first. That might be your first thought with WordPress. It may seem complicated when you’re just starting out, so it’s important to keep it simple.
There are heaps of plugins, themes and cool features that you think you might need, but think again, would this cool feature help me move my business forward?
Instead of focusing on that, put your focal point on getting the basics right, such as:
- Pick a well-made, optimized theme that looks great on both desktop and mobile. Anything from the Genesis theme such as Divi or Thrive themes will do!
- Install plugins to make your site work well. Eg: Yoast Seo, WP Super Cache, Akismet Anti-Spam etc
Make Mistakes, The First Few Times
Don’t be afraid to get it wrong for the first time. Everybody makes mistakes, and we live by trial and errors. People usually have a hard time taking the first step, as they worry about getting it wrong. The amazing thing about WordPress is that, it just takes about 15 minutes to install.
“Mess up your site for 5 or 10 times the first day, it will do 2 great things. First, it will teach you how to uninstall and reinstall WordPress so you are not afraid of it. Second, it will teach you that no matter what you do, you can always start again. And most of the time, the next iteration of your website will be better.” – George Brown, Chicago WordPress Expert
So, you read that right. Make those mistakes, and learn from it!
“I have not failed. I’ve just found 10,000 ways that won’t work.”
Choosing The Right Theme
Choosing the right theme for your website is really important. You don’t want your website that sells chic and elegant clothing to have a crazy colourful theme that is way off and contradicted. You would want something subtle and compliments your brand well.
In choosing your WordPress theme, we recommend taking a look at the Avada theme or Divi theme for those who are looking to get started with their first website. If a sales funnel and lead capture is important for your business, Thrive themes are hard to beat.
Get on it and choose wisely!
Consider How It Looks on Mobile
Nowadays, more people are viewing websites via their mobile versus desktops by more than 10%! So, make sure you have a theme that looks good both on desktop and on mobile.
Many free WordPress themes that are responsive have formatting issues in the mobile view. If your mobile view doesn’t look good, consider using a WordPress mobile plugin. WPtouch Pro is considered one of the best plugins because you can create a dedicated mobile site using one of seven customizable themes.
Maximize impact with targeted titles and descriptions
When you share your posts and pages on Facebook, Google+ and LinkedIn, these services pick up a page title and description to go with the link you share.
The first thing people see is your title and the description. This will be the deciding factor for them to click on your link, or they’re going to move along and say, Bye Felicia, you are canceled.
Page titles are also an important element for search engines. That makes the title and description some of the most important text on your page!
To get better control over what appears in these results, use SEO optimization software like Scribe or Yoast Seo to edit the page title and description.
Remember, descriptions are mainly for readers, not robots. Make them enticing, elaborate on the promise made in your headline, and use a strong call to action to encourage clicks.
Identify What Your Audience Needs with Entertaining Plugins
Add polls and fun quizzes plugin to your website. Check out Social Polls by OpinionStage. It lets you create enjoyable little quizzes that can pop up on your website. People love quizzes and polls(I know I do!), and it’s a great way to let visitors interact with your website.
Other than that, it also offers various options to receive Facebook Likes or gain Twitter followers or to sign up for your email newsletter. For example, you can set it up so that your visitors must sign up with their email to see a quiz or poll results.
This type of plugin is very useful because if your visitors interact with your website and enjoy it, they’ll come back for more. Polls are also a great way to learn more about your customers’ needs and habits.
WordPress will let you know when there are updates available from the icon at the top of the dashboards. Updates for plugins are released very regularly and are often specifically to patch new security vulnerabilities.
If you don’t already know this, hackers can and do attack sites that haven’t been updated – but thankfully the process of installing them is as easy as ABC – just make sure you have backups and that you check your site functions properly afterwards.
Consult an SEO Specialists
Sometimes, we need a little extra help, especially from the professionals. It can be wise to consult an SEO specialist before any coding begins.
A reputable SEO specialist can work with you to determine the best website structure, WordPress theme (template), plugins (added features/functionality), and web hosting company to ensure your website, once built and launched, is robust, secure, fast, scalable, and optimizable without unnecessary rework or expense.
You can save a lot of time and frustration by ensuring these decisions are made in the planning phase with the understanding of how search engines work.
All in all, making a website takes patience and determination. Even relationships work best if they get off to a good beginning. That goes for your relationship with your blog or website, too. Fulfill your needs by building a long-lasting relationship with your WordPress site using these tips and tricks I have shared.