Social media plays an important role in promoting your business remotely and off-the-beaten trips on a global scale. Using social media platforms can be one of the best ways to boost your travel agency business online, creating an impact you may not expect. Your post may go viral if it attracts the right target audience.
Many millennials search social media for travel inspiration. Social media content and deals can influence more than 50% of travelers to make their decisions. You will want to create more online content to attract your customers.
You can boost your travel agency business by building your brand with a strong social media presence. You get more exposure if you use the proper social media marketing strategy. You can get the most impressive qualities via social media with written or video testimonials. Your customers can share their videos and pictures of their experience and catch their networks’ attention. This is something that any other advertisement can do.
Social Media Platforms #1 – Facebook
Facebook is one of the best social media platforms for travel agencies. You should start with marketing on Facebook. This social media platform allows you to share & advertise different types of data, such as text, photos, links, and videos. It helps you to engage and reach your potential targeted audience. Besides, you could create different offers to share with your audience organically or through paid advertisement. You can manage user queries easily.
You can also use Facebook to advertise your website or your blogs, but first, you should have a really good well-designed website. You can attract more traffic if your website links are on Facebook for your customers to see.
You can use social media management tools to find your travel clients and facilitate them on their travel journeys through your site.
Social Media Platforms #2 – Instagram
Instagram is one of the best social media platforms focusing on sharing pictures. The travel industry needs to have a social presence on any image-based website, such as Instagram and Pinterest. Bear in mind that both websites are fundamentally different.
Of course, not everyone has the time and money to invest in all photo-sharing. If you can only choose one photo-sharing site to commit to, Instagram should be your first choice. Travellers have a unique connection with image-based sites, as most people would prefer a vacation destination based on how Instagrammable it is. You will want to utilize this asset as millennials make up the majority of market consumers.
Creating a strong Instagram following can greatly impact your travel agency, as 80% of Instagram accounts follow a business, and 30% of users will buy something they first see on the website.
Social Media Platforms #3 – Pinterest
Pinterest is designed for visual discovery, giving it a considerable advantage over other social media platforms such as Facebook and Twitter. Many users go to Pinterest daily to craft ideas, DIY projects, or plan for their vacation.
Pinterest is not exactly a social network site. Unlike other social media platforms, users don’t interact with each other similarly on Pinterest. Pinterest is more of a visual search engine where you save links in images.
You can pull traffic to your website to brand your travel agency business on Pinterest and build brand awareness. You can create valuable content for your targeted audience and promote blog articles to generate leads. To generate leads, you must include attractive photos with links to your article.
Social Media Platforms #4 – Twitter
Creating an account on Twitter allows you to build relationships with potential customers and share your brand’s story at the same time. You also get to drive traffic to your travel agency. It is a great platform for dedicated customer service and communication with your followers.
With Twitter, you can stay briefed on industry news and carry on with the latest travel trends. It is also a great social media platform to promote your content. Join conversations by using hashtags and adding links to your content.
Social Media Platforms #5 – Linkedin
Linkedin is a social media platform that focuses on a social network for professionals. It may not be as visually dazzling as Instagram, but it offers an excellent business community that suits travel agencies.
Linkedin users are older, more educated and relatively earn more than other social media platforms. If this audience is who you want to target, you definitely want to be on Linkedin.
You can join the groups on Linkedin to connect and build your reputation. You also get to connect with individuals who are in the same industry through groups, and you get to make contact and share ideas and advice. You may even add job postings on this network to reach out to candidates.
Here are the 5 best social media platforms that suit travel agencies. No one marketing strategy suits all businesses. You will have to search for one that suits your business, but it doesn’t mean you can only use one. Try different social media platforms to see which works well for your business.
Each social media platform has different features. You will want the one that meets your needs and your budget, but how do you decide? Here’s a guide on each social media platform that you can consider to connect to your customers.
How Can Your Travel Agency Benefit from Social Media Platforms?
People tend to buy from a brand they trust. Try to think back, when was the last time an ad caught your attention, or any specific ad you saw stays in your mind the whole day as you do your work. Most people will have a low attention span. Unless your content is really captivating, it may fade away with other online content.
Your potential customer may easily overlook your ad, as it may be just the same content as others. But suppose their friend recommends you or they have a great travelling experience with your agency and give a positive review on your social media post. In that case, things can change quickly as people will feel that this company can be trusted.
You can boost your travel agency business by building your brand with a strong social media presence. You get more exposure if you use the proper social media marketing strategy. You can get the most impressive qualities via social media with written or video testimonials. Your customers can share their videos and pictures of their experience and catch their networks’ attention. This is something that any other advertisement can do.
Social Media Platforms #1 – Facebook
Facebook is one of the best social media platforms for travel agencies. You should start with marketing on Facebook. This social media platform allows you to share & advertise different types of data, such as text, photos, links, and videos. It helps you to engage and reach your potential targeted audience. Besides, you could create different offers to share with your audience organically or through paid advertisement. You can manage user queries easily.
You can also use Facebook to advertise your website or your blogs, but first, you should have a really good well-designed website. You can attract more traffic if your website links are on Facebook for your customers to see.
You can use social media management tools to find your travel clients and facilitate them on their travel journeys through your site.
Social Media Platforms #2 – Instagram
Instagram is one of the best social media platforms focusing on sharing pictures. The travel industry needs to have a social presence on any image-based website, such as Instagram and Pinterest. Bear in mind that both websites are fundamentally different.
Of course, not everyone has the time and money to invest in all photo-sharing. If you can only choose one photo-sharing site to commit to, Instagram should be your first choice. Travellers have a unique connection with image-based sites, as most people would prefer a vacation destination based on how Instagrammable it is. You will want to utilize this asset as millennials make up the majority of market consumers.
Creating a strong Instagram following can greatly impact your travel agency, as 80% of Instagram accounts follow a business, and 30% of users will buy something they first see on the website.
Social Media Platforms #3 – Pinterest
Pinterest is designed for visual discovery, giving it a considerable advantage over other social media platforms such as Facebook and Twitter. Many users go to Pinterest daily to craft ideas, DIY projects, or plan for their vacation.
Pinterest is not exactly a social network site. Unlike other social media platforms, users don’t interact with each other similarly on Pinterest. Pinterest is more of a visual search engine where you save links in images.
You can pull traffic to your website to brand your travel agency business on Pinterest and build brand awareness. You can create valuable content for your targeted audience and promote blog articles to generate leads. To generate leads, you must include attractive photos with links to your article.
Social Media Platforms #4 – Twitter
Creating an account on Twitter allows you to build relationships with potential customers and share your brand’s story at the same time. You also get to drive traffic to your travel agency. It is a great platform for dedicated customer service and communication with your followers.
With Twitter, you can stay briefed on industry news and carry on with the latest travel trends. It is also a great social media platform to promote your content. Join conversations by using hashtags and adding links to your content.
Social Media Platforms #5 – Linkedin
Linkedin is a social media platform that focuses on a social network for professionals. It may not be as visually dazzling as Instagram, but it offers an excellent business community that suits travel agencies.
Linkedin users are older, more educated and relatively earn more than other social media platforms. If this audience is who you want to target, you definitely want to be on Linkedin.
You can join the groups on Linkedin to connect and build your reputation. You also get to connect with individuals who are in the same industry through groups, and you get to make contact and share ideas and advice. You may even add job postings on this network to reach out to candidates.
Here are the 5 best social media platforms that suit travel agencies. No one marketing strategy suits all businesses. You will have to search for one that suits your business, but it doesn’t mean you can only use one. Try different social media platforms to see which works well for your business.
