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Is TikTok Ads Effective? 5 Ultimate Reasons to use it

In this digital era, there are many platforms you can use to advertise your business. From Facebook to YouTube and Twitter, there’s a platform that will fit your business. TikTok is now one of the most popular platforms to advertise your service and products, but are TikTok ads effective?

TikTok is now a trend and has gained its popularity among the youngsters. No matter which platforms you choose for your marketing strategy, there are many factors to consider, such as the target audience, the products you promote, or even the ads you want to release.

Many people may think that TikTok is a place where youngsters show off their silly dances, but that’s not all. There’s huge potential for using TikTok ads, and the outcome may exceed your expectations. In this article, we will discover the reasons you should use TikTok ads. There is sure a reason for you to use this platform for your business.


Why Us TikTok Ads #1 – A Wide Range Of Ad Types To Choose From

Tiktok Ads
Image Credit: Search Engine Journal

When coming up with marketing strategies for your business, there are many factors that you need to consider. Different types of ads will have different results. One ad will not have the same result when implemented for each type of business.

One main feature of TikTok ads is that they have different ad types for you to choose from. You need to consider what target audience you want to attract. In-feed ads are one of the advertising types on TikTok; you can create the ads using the TikTok Ads Manager interface.

Another type is TikTok video ads, which are one of the most common forms. This type of ad is usually made by brands or creators and posted on TikTok. This ad can link directly to your landing page or any website you are advertising.

There are also other types of ads in TikTok, such as spark ads, TikTok image ads, playable ads, and shopping ads. You will need to choose one that aligns with your business.


Why Us TikTok Ads #2 – TikTok is One Of The Most Popular Social Media Platform

Seo Johor
Digital Marketing Agency Johor

Started in 2017, it got immediate attention right away. Their popularity increases faster than other social media platforms. TikTok is the most downloaded app on Apple’s app store since 2019. You can see how popular TikTok is.

TikTok’s users are not all teenagers; there is a status showing more than 50% of users are over 24 years old. You will still be able to target those who are financially independent. With over 689 million active users worldwide, they will view your content.

Don’t overlook the popularity of TikTok. Using the right ad and the right content, there’s a high chance that your ads will go viral. That’s what every business is looking for when implementing their marketing strategy.


Why Us TikTok Ads #3 – Easy To Advertise

Seo Johor
Digital Marketing Agency Johor

TikTok is all about video advertising, and most people will think it will require additional skill and costs to develop one. But for TikTok, ads posted on the platform should be authentic. It doesn’t need to be perfect.

You don’t have to create scripted videos. To allow users to use the platform with ease, there are many editing tools in TikTok for you to design your ads. It can take less than a minute to create your video and post it. But it depends on your content.

There are also effects, sounds, and popular songs to add to your video. If none suits you, you can even record your voiceovers. A mobile phone is all you need, and you are ready to create an account to boost your sales.


Why Us TikTok Ads #4– International Reach

Seo Johor
Digital Marketing Agency Johor

If you intend to reach the global, TikTok ads are a good way. TikTok is an app that is used globally. It has users in 150 markets using different languages. It is also one of the most popular apps in China, and there is a growth in users in India.

TikTok is a good choice if you want to enter into a new market. With so many users from all around the world, you won’t know when your ads will be seen. Don’t worry if you are afraid users are missing your ads. Most TikTok users will be visiting the apps more than one time a day.


Why Us TikTok Ads #5– Focus On Content

Seo Johor
Digital Marketing Agency Johor

TikTok is an app that is content-driven. With the right content, your videos will go viral in no time. Imagine your videos go viral and how many users they can reach.

Most TikTok users would want to look at useful ads. They wouldn’t want ads that are only for entertainment. Understand your target audience and create content that attracts them. Quality content can rank up on the ‘For You’ page of users. Your ads will be exposed to more people by then.


Why Us TikTok Ads #6– Budget Friendly

Seo Johor
Digital Marketing Agency Johor

Budget is always a concern when it comes to marketing. TikTok is a platform where you don’t need a huge budget as a raw, unedited video recorded from your mobile phone can be posted onto TikTok. You don’t need expensive equipment to produce your content.

TikTok focuses on user-generated content videos. If your video is unique enough, it can catch the eyeballs of users on TikTok. The money you spend on TikTok ads can be flexible, and you can adjust according to the adverts' reach.

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