Many business owners are getting a website for their business. It is good to have a well-designed website, but without organic SEO traffic, not many people will know about your website. Increasing organic leads can lead to higher visibility, more leads, and more revenue.
Is increasing organic search traffic important? Yes, it is. It is the most effective long-term strategy for growing a website or even your blog. The result doesn’t show immediately, but it can provide much better results than paid advertising, guest blogging, and any other online marketing tactic if you implement search engine optimization (SEO) strategy well in the long term.
There are no shortcuts to increase your organic traffic. If you want to gain more organic traffic, you need to understand how they work and have a well-planned strategy. In this article, we will explore some of the effective ways to boost your organic traffic and enhance your online presence.
Boost Organic Traffic #1 – Incorporate Long Tail Keywords
Writing high-quality content can be a big help in boosting organic traffic, but that is only half the battle. Focusing on long-tail keywords can increase organic traffic to a large extent. Long-tail keywords play a vital role in attracting highly targeted organic traffic.
These keywords are longer and more specific phrases that users often search for when looking for specific information or products. By incorporating long-tail keywords strategically into your website’s content, you can improve your visibility in search engine results.
Start by brainstorming potential long-tail keyword ideas related to your business. There are many keyword research tools in the market, such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer, to identify search volume, competition, and variations of your chosen target keyword. Incorporate the keywords into your content.
Boost Organic Traffic #2 – Publish Guest Posts
Guest posting is a mutually beneficial content marketing strategy that allows you to reach a new audience, gain exposure, and drive organic traffic to your website. Guest posting involves writing and publishing articles or blog posts on other websites in your industry or niche.
If you are wondering how guest posting will help boost your organic traffic, it actually helps you tap into the audience on that site. With the valuable content that you have written for a blog post, it helps to link the readers to your site and help you gain more readers for your own blog.
To incorporate guest posting into your SEO strategy, target sites with a similar audience. You need to create high quality content that readers find valuable. The targeted site should be with domain authority, which will help you reach the top of the SERPs faster.
Boost Organic Traffic #3 – Get More Backlinks
Link building is a way to improve your website’s organic traffic and search engine rankings. Backlinks are links from other websites that point back to your site, indicating its credibility and authority; search engines consider backlinks as a vote of confidence, and websites with high-quality backlinks often rank higher in search results.
The more high-quality backlinks you do for your website page, the more likely it is to rank #1 on Google (Of course, it includes other factors too). You can boost your organic website traffic if you get more backlinks.
There are many ways to get more backlinks, such as spying on your competitors. Find out where your competitors get their backlinks. Try to put it on the same page as theirs. You may also promote your content using advertising, outreach, a social media platform, or communities to get more web traffic. Guest blogging is another way.
Boost Organic Traffic #4 – Leverage On-Page SEO
Video Credit: CHRIS PALMER SEO
On-page SEO involves optimizing various elements within your website to make it more search engine-friendly. By focusing on on-page SEO strategies, you can ensure that your website is visible to search engines, ranks well for relevant keywords, and attracts organic traffic from users actively searching for your products or services.
When you are doing on-page SEO, it should include optimizing images, HTML tags, and headlines. Ensure the images you use should support your content. You should also optimize your meta description and title tags.
Checking your website speed is also part of on-page SEO; it is important in both user experience and search engine rankings. Slow-loading websites will have a higher bounce rate and decrease organic traffic.
Boost Organic Traffic #5 – Remove Non-performing Content
Not all content will contribute equally to your website’s visibility and attract organic traffic. Non-performing content can cause major bottlenecks and decrease your chances of ranking in the SERPs. This is because search engines experience problems in the crawling process.
By identifying and removing non-performing content, you can focus on high-quality content that drives organic traffic and improves your search engine rankings. Non-performing content can be pages with consistently low organic traffic, high bounce rates, low engagement metrics, or outdated or irrelevant content.
Also, consider factors such as the accuracy of information, readability, and overall value provided to the audience. Evaluate whether the content aligns with your target keywords and addresses the needs and interests of your target audience.
Boost Organic Traffic #6 – Use Email Marketing
Email marketing provides direct communication with your audience, enabling you to deliver targeted messages and drive organic traffic. By leveraging the power of email marketing, you can nurture relationships, promote your website’s content, and encourage recipients to visit and engage with your website.
Building an email list requires a lot of work, but it is definitely worth it. Use your website’s opt-in forms, pop-ups, or lead magnets to capture email addresses. Focus on attracting subscribers who willingly provide their email addresses, ensuring your list includes engaged and interested individuals.
You can also use SEO tools such as OptinMonster and Google Analytics. You can turn your website into lead-generation pages. Avoid purchasing email lists, as they can harm your reputation and deliver low-quality leads.
When crafting your email, your email’s subject line and preheader are important as they can drive open rates and click-throughs. Craft attention-grabbing subject lines that pique curiosity create urgency, or offer enticing benefits.
