The main purpose of making a website is to attract potential customers to visit and convince them to buy for you. To do that, you need to increase your website’s traffic. But how do you do it? SEO writing plays a role in it.
Search engine optimization (SEO) helps to rank your website in the search results. The best is to be at the top of the search engine. Content marketing plays a role in it and it has always been in the trend. SEO writing helps you write content that is optimized for your target audience to read and helps search engines understand your content.
But what is SEO writing all about? Does SEO writing help? SEO writing may involve writing an SEO article, which many people think is a waste of time and effort. But in the right way, it helps you to reach out to more audiences. In this article, we will explore some SEO content writing tips to help you write an optimized SEO article.
Why Is SEO Writing Important?
If you are still wondering why SEO writing is important, the main reason is that it helps you to reach out to a wider target audience who is interested in your products or services. With the help of SEO, it has a higher chance of being discovered by Google and ranking on the first page when people search for it.
It is important to get to the first page of search results as is because people tend to only click for information on the first page. It is unlikely for them to search for websites that are not on the first page as they wouldn’t want to waste their time searching for too many websites. The best is to get your website onto the first page.
SEO writing is important as it helps to create content that allows Google to discover and keep your website updated. You will find that many people pay for PPC advertising. It can be an effective way, but once you stop paying for it, it won’t bring traffic to your website anymore. Writing content is never easy, but with great content, it helps with your search engine rankings and continue to attract visitors without doing any advertising.
SEO Writing Tips #1 – Write For Your Target Audience
It is important that you write your content for your audience. Website copy can be written to introduce your company, services, products, etc, to let the audience know what service your company is providing. But when writing a blog article, it will be slightly different.
Many people write blogs by creating the wrong content. The content of your blog shouldn’t be just about your products or services, but also what customers want to know about it. The content should also include industry-related information. Write articles that will answer your target audience, such as reasons to buy, how it helps in their lifestyle, their pain point, etc. It should be informative and able to attract the interest of your target audience.
Also remember, don’t make it sound too robotic and avoid keyword stuffing in your content. Write it in a natural way where humans can read it easily.
SEO Writing Tips #2 – Find Keywords
It is important to choose the right keywords for your content to rank it in search engines. Keywords that you choose should be words that the target audience will use to search for information or products in search engines.
Start by choosing a specific keyword that is related to your industry. It is best if the competition for the keyword is low but has a high volume of searching. With a specific keyword, it also helps you to focus on the keyword and create more quality content.
If possible, opt for long tail keywords, which are more specific for the target audience to search for. It can attract more organic traffic. Besides including your keywords in the content, also include them in your title tag, meta description, and header tag. There are many keyword research tools, such as Google Keyword Planner, which can help you to search for keywords. It can help you to identify keyword variations and search volume.
SEO Writing Tips #3 – Write Quality Long Content
Long form content should be used when writing a blog post. For a blog article, it is best to write at least 1,000 words and you should write high-quality content for the article. This is because there won’t be enough complexity for Google algorithms if the article is too short.
Besides meeting the algorithms, it allows you to provide more information in the content. You can also include infographics, tables, or lists as part of your content. Consider using different methods to present your article to attract people.
Ensure you create a high quality content.. The information you provide should be accurate, providing the target audience with the value they need. Also, ensure the content is engaging enough to allow the audience to read on. Most important is your article should be original and unique. It helps you to build trust with your targeted audience.
SEO Writing Tips #4 – Optimize Title Tag and Meta Description
The title tag is an important part of SEO writing. It is the title of your article or webpage that will appear in the search result. It also plays a role in allowing Google to understand your content’s topic to rank your website or article appropriately.
The title tag should also be able to attract your targeted audience as it is the first thing that allows the audience to decide if they want to click it and read more. You can include power words such as free, must-have, etc, or numbers in your title to attract your target audience. Also, include your keywords in your title tag to rank the keywords and allow the audience to understand what the article or website is about. Keep it within 55 characters.
A meta description is also an important part as it is a short summary to brief users about your website or article. A meta description may not be the primary factor to rank your site, but it is still worth optimizing it as it can help to attract an audience to click on your site. Don’t make it too long, as Google will cut it off if it exceeds 160 characters. So, keep it short. Include action verbs to urge users to click on your site.